⟵ work ⟶ now · Client work

A holistic supplement shop has to serve both people who know exactly what they want and people still finding their way. I look after Morgen is Nu’s development, from product search to the checkout.

A customer might search for a brand, an ingredient or simply “sleep”. All three are reasonable ways into a supplement shop. The old search at Morgen is Nu was mostly just good for recognising product names but not the other things people might type.

Getting visitors to find what they need

Search was the largest part of that work. An ingredient could return nothing unless it appeared in a product’s title. Meanwhile, a search for shampoo could show the same product four times, once for each size.

I integrated Luigi’s Box, the search service chosen by the owner, and made ingredients and nutritional information searchable too. Different sizes now appear under one product. Suggestions give shoppers a way to narrow their search by brand or category before opening the full results.

This works for all supported languages: Dutch, English, German and French.

Desktop search for magnesium, with brand and category suggestions beside products and prices in the current green storefront.
A brand, an ingredient or a category: several ways into the same catalogue.
An empty search box showing popular searches and suggested products beneath the green shop header.
Popular searches offer a starting point before anything is typed.
Magnesium search results with filters on the left and product cards showing prices, daily costs and basket buttons.
The full results keep the details that help someone choose, including the cost per day.

3 images — swipe or scroll sideways

Continuing the improvements

I’ve been continuing to work on improvements and fixes for the shop; writing custom plugins for Shopware to integrate with Exact for stock management and with parcel services.