⟵ work ⟶ · Client work

I contributed to MyAdbooker as a Drupal developer with Itsavirus. The platform let media buyers select digital ad locations geographically and see the audience, reach and price of a campaign and specift real-time bidding parameters.

CS Digital Media operated screens in shops, stations, buses and other locations across the Netherlands. MyAdbooker aimed to let an advertiser plan and book a campaign through the website. I worked on it at Itsavirus.

The MyAdbooker home page in January 2014: a street scene with a digital poster, the words “the online booking system for offline advertising” and “shortcut to your audience”, and orange buttons reading learn more and subscribe.
The home page, January 2014.
The advertisers section: “everybody is an advertiser” over a crowd, with five blue tiles for target your audience, get detailed information, check price and availability, buy your campaign and upload media, and a line calling it your Adwords for outdoor advertising.
The five steps as the page sold them.
The features section on a blue ground: “you’re in charge, easy manage the whole booking process” and seven circles reading digital out of home, heat maps, broadsign connect, routes creator, media upload, cooperate worldwide and real time footfall.
Seven features. Four are solid in the code, three are thinner.

3 images — swipe or scroll sideways

Managing real-time bidding campaigns

The planning interface combined a map with three choices: audience, location and dates. Buyers could draw an area, choose a city or select locations along a route. The selected screens, audience breakdown, reach and price updated together.

Campaigns connected the selected inventory, dates and advertising duration to pricing and booking workflows. The system integrated with the screen operator’s reservation and signage services.